The Canon 70D is a highly acclaimed digital single-lens reflex (DSLR) camera that has been a favorite among photography enthusiasts and professionals alike. Released in 2013, this camera marked a significant milestone in the world of photography, offering a plethora of innovative features and capabilities that set it apart from its predecessors. In this article, we will delve into the details of the Canon 70D’s release, its key features, and what made it a game-changer in the photography industry.
Introduction to the Canon 70D
The Canon 70D was officially announced on July 2, 2013, and it was made available to the public in late August of the same year. This camera was designed to replace the Canon 60D, which was a highly popular model among photographers. The 70D was engineered to provide improved performance, enhanced features, and better image quality, making it an attractive option for both amateur and professional photographers.
Key Features of the Canon 70D
The Canon 70D boasts an impressive array of features that make it an exceptional camera. Some of its key features include:
The Canon 70D is equipped with a 20.2-megapixel APS-C CMOS sensor, which provides excellent image quality and improved low-light performance. The camera also features a DIGIC 5+ image processor, which enables fast and efficient image processing, allowing for rapid shooting and reduced noise.
In addition to its impressive sensor and processor, the 70D also features a 19-point all-cross-type autofocus system, which provides fast and accurate focusing, even in low-light conditions. The camera also has a 7 frames per second continuous shooting mode, making it ideal for capturing fast-moving subjects.
Video Capabilities
The Canon 70D is also an excellent choice for videographers, offering a range of features that make it well-suited for video production. The camera can shoot full HD video at 1080p, with a variety of frame rates and compression options available. The 70D also features a built-in stereo microphone, which provides high-quality audio, and a headphone jack, allowing for real-time audio monitoring.
Release and Availability
The Canon 70D was released in late August 2013, with a suggested retail price of around $1,200 for the body only. The camera was also available in a kit with the EF-S 18-55mm f/3.5-5.6 IS STM lens, which was priced at around $1,500. The 70D was widely available at major camera retailers, both online and in-store, and it quickly became a popular choice among photographers.
Marketing and Promotion
To promote the release of the 70D, Canon launched a comprehensive marketing campaign, which included print and online advertising, social media promotions, and in-store demos. The company also partnered with a number of influential photographers and videographers, who showcased the camera’s capabilities and features through a series of tutorials, workshops, and online videos.
Reception and Reviews
The Canon 70D received widespread critical acclaim upon its release, with many reviewers praising its excellent image quality, fast autofocus, and robust feature set. The camera was also praised for its ergonomic design and intuitive interface, which made it easy to use and navigate, even for beginners.
In terms of sales, the 70D was a commercial success, with many retailers reporting strong demand and limited availability in the weeks and months following its release. The camera’s popularity was fueled by its excellent reputation, as well as its competitive pricing, which made it an attractive option for photographers of all levels.
Comparison to Other Cameras
The Canon 70D was released into a crowded market, with a number of other DSLR cameras available from competing manufacturers. Some of the key competitors to the 70D included the Nikon D7100, the Sony Alpha a77, and the Pentax K-3.
In terms of features and performance, the 70D compared favorably to these cameras, offering a unique combination of image quality, autofocus speed, and video capabilities. The camera’s price point was also competitive, making it an attractive option for photographers who were looking for a high-quality DSLR without breaking the bank.
Legacy and Impact
The Canon 70D has had a lasting impact on the photography industry, and it remains a popular choice among photographers to this day. The camera’s innovative features, such as its dual-pixel autofocus system, have been widely adopted by other manufacturers, and its influence can be seen in many modern DSLR cameras.
In addition to its technical legacy, the 70D has also played a significant role in shaping the photography community. The camera’s popularity has inspired a wide range of tutorials, workshops, and online resources, which have helped to educate and empower photographers of all levels.
Conclusion
In conclusion, the Canon 70D is a highly capable and feature-rich DSLR camera that was released in 2013. With its excellent image quality, fast autofocus, and robust feature set, the 70D has become a favorite among photographers and videographers alike. The camera’s release marked a significant milestone in the world of photography, and its legacy continues to be felt today. Whether you’re a seasoned professional or just starting out, the Canon 70D is definitely worth considering, and its impact on the photography industry will be remembered for years to come.
| Camera Model | Release Date | Sensor Resolution | Autofocus Points |
|---|---|---|---|
| Canon 70D | August 2013 | 20.2 megapixels | 19 points |
| Nikon D7100 | February 2013 | 24.1 megapixels | 51 points |
| Sony Alpha a77 | August 2011 | 24.2 megapixels | 19 points |
- The Canon 70D features a 20.2-megapixel APS-C CMOS sensor and a DIGIC 5+ image processor.
- The camera has a 19-point all-cross-type autofocus system and can shoot full HD video at 1080p.
- The 70D was released in late August 2013, with a suggested retail price of around $1,200 for the body only.
What are the key features of the Canon 70D?
The Canon 70D is a powerful DSLR camera that boasts an impressive array of features. At its core is a 20.2-megapixel APS-C CMOS sensor, which provides exceptional image quality and sensitivity. The camera also features Canon’s advanced DIGIC 5+ image processor, allowing for rapid processing and reduced noise. Additionally, the 70D includes a 19-point all-cross-type autofocus system, enabling fast and accurate subject tracking. This combination of features makes the 70D an ideal choice for photographers who demand high-quality images and advanced functionality.
The Canon 70D also includes a range of other features that enhance its versatility and usability. For example, the camera has a vari-angle 3-inch touchscreen LCD, which provides an intuitive interface for navigating menus and reviewing images. The 70D also supports full HD video recording at 1080p, with a range of frame rates and compression options. Furthermore, the camera includes built-in Wi-Fi connectivity, allowing users to easily transfer images to their computer or mobile device. With its comprehensive feature set, the Canon 70D is well-suited to a wide range of applications, from portrait and landscape photography to sports and wildlife photography.
What are the improvements over the Canon 60D?
The Canon 70D represents a significant upgrade over its predecessor, the Canon 60D. One of the most notable improvements is the new 20.2-megapixel sensor, which provides a substantial increase in resolution and image quality. The 70D also features a more advanced autofocus system, with 19 cross-type points compared to the 60D’s 9 points. This enables faster and more accurate subject tracking, particularly in challenging lighting conditions. Additionally, the 70D has a faster burst mode, allowing users to capture up to 7 frames per second.
The Canon 70D also includes a range of other enhancements that improve its overall performance and usability. For example, the camera has a more advanced metering system, which provides more accurate exposure readings and reduced noise. The 70D also features improved weather sealing, with a range of gaskets and seals that protect the camera’s internal components from dust and moisture. Furthermore, the camera includes a new “Dual Pixel CMOS AF” system, which enables fast and accurate autofocus during video recording. With its range of improvements, the Canon 70D is a compelling upgrade for users of the 60D and other earlier Canon models.
What is the Dual Pixel CMOS AF system?
The Dual Pixel CMOS AF system is a revolutionary new technology developed by Canon, which enables fast and accurate autofocus during video recording. This system uses a unique sensor design, where each pixel is split into two photodiodes, one for capturing images and the other for phase-detection autofocus. This allows the camera to quickly and accurately determine the distance of subjects, enabling fast and smooth autofocus. The Dual Pixel CMOS AF system is particularly useful for video recording, where it enables the camera to track subjects quickly and accurately, even in challenging lighting conditions.
The Dual Pixel CMOS AF system has a range of benefits for videographers and photographers. For example, it enables fast and accurate subject tracking, reducing the need for manual focus adjustments. The system also provides a range of creative possibilities, such as the ability to create a shallow depth of field and a smooth, cinematic focus effect. Furthermore, the Dual Pixel CMOS AF system is compatible with a range of Canon lenses, making it a versatile and practical solution for a wide range of applications. With its advanced technology and range of benefits, the Dual Pixel CMOS AF system is a key feature of the Canon 70D.
Is the Canon 70D suitable for video recording?
The Canon 70D is an excellent choice for video recording, thanks to its range of advanced features and technologies. The camera’s Dual Pixel CMOS AF system, for example, enables fast and accurate autofocus during video recording, making it ideal for capturing smooth and professional-looking footage. The 70D also features full HD video recording at 1080p, with a range of frame rates and compression options. Additionally, the camera has a range of manual controls, including exposure compensation and audio level adjustment, which provide users with creative control over their video recordings.
The Canon 70D also includes a range of other features that enhance its video recording capabilities. For example, the camera has a built-in stereo microphone, which provides high-quality audio recording. The 70D also features a range of video recording modes, including a “Movie Servo AF” mode, which enables fast and accurate subject tracking. Furthermore, the camera includes a range of editing software, including Canon’s EOS Movie Utility, which provides users with a range of tools and effects for editing and enhancing their video recordings. With its advanced features and technologies, the Canon 70D is a powerful and versatile tool for videographers and photographers.
What are the benefits of the vari-angle touchscreen LCD?
The vari-angle touchscreen LCD on the Canon 70D provides a range of benefits for photographers and videographers. One of the most significant advantages is the ability to adjust the screen to a range of angles, making it easier to compose shots from unusual perspectives. The touchscreen interface also provides an intuitive and user-friendly way to navigate menus and adjust camera settings. Additionally, the LCD screen is highly responsive, allowing users to quickly and easily review and edit their images.
The vari-angle touchscreen LCD also provides a range of creative possibilities for photographers and videographers. For example, the screen can be adjusted to a low angle, making it easier to capture shots from a worm’s-eye view. The screen can also be adjusted to a high angle, making it easier to capture shots from above. Furthermore, the touchscreen interface provides a range of tools and features, including a “pinch-to-zoom” function, which enables users to quickly and easily review and edit their images. With its range of benefits and creative possibilities, the vari-angle touchscreen LCD is a key feature of the Canon 70D.
Is the Canon 70D compatible with a range of lenses and accessories?
The Canon 70D is compatible with a wide range of lenses and accessories, making it a versatile and practical choice for photographers and videographers. The camera is compatible with Canon’s EF and EF-S lenses, which provide a range of creative possibilities and applications. The 70D is also compatible with a range of accessories, including flash units, remote controls, and camera bags. Additionally, the camera has a range of mounting points, including a hot shoe and a tripod socket, which provide users with a range of options for attaching accessories and supports.
The Canon 70D’s compatibility with a range of lenses and accessories is a significant advantage for photographers and videographers. For example, the camera can be used with Canon’s range of L-series lenses, which provide exceptional image quality and durability. The 70D can also be used with a range of third-party lenses and accessories, which provide users with a range of creative possibilities and applications. Furthermore, the camera’s compatibility with a range of accessories, including flash units and remote controls, provides users with a range of tools and features for enhancing their photography and video recording. With its range of compatibility options, the Canon 70D is a powerful and versatile tool for a wide range of applications.